trend­set­ter

Iden­tity and graphic applic­a­tion of TRENDSETTER: a small dance event / venue in Lon­don. A work by Paul Holling­worth.

“The concept behind the iden­tity was derived from the name and nature of the event itself. As with any trend the logo itself was designed to alter in appear­ance through­out it’s vari­ous applic­a­tions. Ever-changing, ever-shifting…

The concept of illu­min­at­ing the char­ac­ters was inten­ded to mimic the crowd’s attrac­tion to the event as noc­turnal anim­als are attrac­ted to light.”

inspirational